| 000 | 00450nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240123150835.0 | ||
| 008 | 170101s2011 xx 000 0 und d | ||
| 020 | _a9780749461935 | ||
| 082 |
_a658.802 _bSMI |
||
| 100 | _aSmith, PR. | ||
| 245 | 0 |
_aMarketing communications : _ban integrated approach / _cPR Smith; Ze Zook. |
|
| 250 | _a5th | ||
| 260 |
_aLondon, _bKogan Page; _c2011. |
||
| 300 | _axviii, 483 p. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c68382 _d68382 |
||