000 00470nam a2200193Ia 4500
999 _c63982
_d63982
003 OSt
005 20200915142140.0
008 170101s2011 xx 000 0 und d
020 _a9780749462871
082 _a658.827
100 _aHaig, Matt
245 0 _aBrand Success
260 _aLondon
_bKogan Page
_c2011
300 _avii, 296 p.
650 _aBRAND NAME PRODUCTS--MANAGEMENT
650 _aADVERTISING
650 _aBRANDING (MARKETING)
942 _2ddc
_cBK