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| 999 |
_c63782 _d63782 |
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| 003 | OSt | ||
| 005 | 20200814020225.0 | ||
| 008 | 170101s2007 xx 000 0 und d | ||
| 020 | _a9780749465155 | ||
| 082 | _a658.827 | ||
| 100 | _aKapferer, Jean-Noel | ||
| 245 | 0 | _aNew Strategic Brand Management | |
| 250 | _a5th | ||
| 260 |
_aLondon _bKogan Page _c2007 |
||
| 300 | _axviii, 492 p. | ||
| 650 |
_aBRAND NAME PRODUCTS _vMANAGEMENT |
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| 942 |
_2ddc _cBK |
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