| 000 | 01008cam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | 17435369 | ||
| 003 | OSt | ||
| 005 | 20231215110332.0 | ||
| 008 | 120820s2013 maua b 001 0 eng | ||
| 010 | _a 2012031189 | ||
| 020 | _a9781422183795 | ||
| 082 | 0 | 0 |
_a658.4012 _223 _bLAF |
| 100 | 1 |
_aLafley, A. G. _q(Alan G.) |
|
| 245 | 1 | 0 |
_aPlaying to win : _bhow strategy really works / _cA.G. Lafley and Roger L. Martin. |
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2013] |
|
| 300 |
_a260p. _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (pages 239-243) and index. | ||
| 505 | 0 | _aStrategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds. | |
| 610 | 2 | 0 | _aProcter & Gamble Company. |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aSuccess in business. | |
| 650 | 0 | _aOrganizational change. | |
| 700 | 1 | _aMartin, Roger L. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c155658 _d155658 |
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