000			00798cam a2200241 a 4500
001			17109181
003			OSt
005			20241012020019.0
008			120106s2012 maua b 001 0 eng
010			_a 2011053284
020			_a9781422143568
082	0	0	_a658.802 _223 _bSAC
100	1		_aSachs, Jonah.
245	1	0	_aWinning the story wars : _bwhy those who tell--and live--the best stories will rule the future / _cJonah Sachs.
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2012.
300			_aviii, 264 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xSocial aspects.
650		0	_aStorytelling _xPsychological aspects.
650		0	_aConsumers _xPsychology.
650		0	_aSocial media.
942			_2ddc _cBK _01
999			_c155418 _d155418