| 000 | 00729nam a22001697a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20221109175944.0 | ||
| 008 | 221109b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9788126558490 | ||
| 082 |
_a658.8342 _bKEI |
||
| 100 | _a Keiningham, Timothy L. | ||
| 245 |
_aThe wallet allocation rule : _bwinning the battle for share / _cTimothy L. Keiningham. |
||
| 260 |
_a New Jersey, _bWiley, Hoboken, _c2015 |
||
| 300 | _a218p. | ||
| 650 | _2 BUSINESS & ECONOMICS Consumer Behavior BUSINESS & ECONOMICS Customer Relations BUSINESS & ECONOMICS Marketing General Consommateurs Comportement Consommateurs Fidélité Consumer behavior Customer loyalty Customer relations Management Electronic books | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c155130 _d155130 |
||