000			00574nam a22001577a 4500
003			OSt
005			20220727152409.0
008			210217b ||||| |||| 00| 0 eng d
020			_a9781138206069
082			_a658.8 _bBAL
100			_aBalmer,John
245			_aContemporary Perspectives on Corporate Marketing : _bcontemplating corporate branding, marketing and communications in the twenty-first century / _cJohn M.T. Balmer, Laura Illia and Almudena González del Valle Brena. ed.
260			_aUnited Kingdom; _bRoutledge: _c2013
300			_a156p.
942			_2ddc _cBK
999			_c154289 _d154289