000			01234nam a22002297a 4500
003			OSt
005			20230217150724.0
008			170728b xxu||||| |||| 00| 0 eng d
010			_a
020			_a9781442221215
020			_a9781442221222
082	0	0	_a658.802 _223 _bBLA
100	1		_aBlakeman, Robyn, _d1958-
245	1	0	_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman.
250			_aSecond Edition.
264		1	_aLanham : _bRowman & Littlefield, _c2015.
300			_axi, 325 pages ;
504			_aIncludes bibliographical references (pages 313-316) and index.
505	0		_aPreface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
654			_aCommunication in marketing.
942			_2ddc _cBK _01
999			_c153236 _d153236