Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould.
Material type:
TextPublication details: London Kogan Page 2012Description: x, 238 pISBN: - 9780749466145
- 658.802 GOU
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Corporate Affairs Library | 658.802 GOU (Browse shelf(Opens below)) | Available | 2483 |
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| 658.8 TAB Creating Demands | 658.8 TVE Marketing strategies for the new ecenomy | 658.802 BLA Integrated marketing communication : creative strategy from idea to implementation / | 658.802 GOU Creating the strategy : winning and keeping customers in B2B markets / | 658.802 GRA Green Marketing Manifesto | 658.802 HAR Reinventing Your Marketing | 658.802 KIM Blue Ocean Strategy |
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