Brand Failures
Material type:
TextPublication details: London Kogan Page 2011Edition: 2ndDescription: xiv, 242 pISBN: - 9780749462994
- 658.827 MAT
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Corporate Affairs Library | 658.827 MAT (Browse shelf(Opens below)) | Available | 2332 |
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| 658.827 HAI Brand Success | 658.827 KAP New Strategic Brand Management | 658.827 KAP New Strategic Brand Management | 658.827 MAT Brand Failures | 658.83 BRA Questionnaire Design | 658.83 MAL Marketing Research : an Applied Orientation / | 658.8342 CUT Consumer Expectations : micro foundations and macro impact / |
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