The consumer mind : brand perception and the implication for marketers / Pepe Martinez.
Material type:
TextSeries: Millward BrownPublication details: London Kogan Page 2012Description: xviii, 178 pISBN: - 9780749465704
- 658.8343 MAR
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Indian Institute of Corporate Affairs Library | 658.8343 MAR (Browse shelf(Opens below)) | Available | 2327 |
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| 658.8342 PLE The branded mind : Erik Du Plessis. | 658.8343 KAP Brand Shashtra | 658.8343 LIN Brandwashed | 658.8343 MAR The consumer mind : brand perception and the implication for marketers / | 658.84 BRO The Interactive Marketplace : Business to Business Strategies for Delivering Just in Time, Mass Customized Products / | 658.84 KAL e-Business 2.0 | 658.840 PRA End of Corporate Imperialism |
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