Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cmISBN: - 9781422143568
- 658.802 23 SAC
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Corporate Affairs Library | 658.802 SAC (Browse shelf(Opens below)) | Available | 2583 |
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| 658.802 KIM Blue Ocean Strategy | 658.802 KIM Blue Ocean Classics | 658.802 NIR Energize Growth Now : The Marketing Guide to a Wealthy Company | 658.802 SAC Winning the story wars : why those who tell--and live--the best stories will rule the future / | 658.802 SMI Marketing communications : an integrated approach / | 658.802 WES How to write a Marketing Plan | 658.812 COO Complaint Management Excellence |
Includes bibliographical references and index.
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