Contemporary Perspectives on Corporate Marketing : contemplating corporate branding, marketing and communications in the twenty-first century / John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. ed.

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TextPublication details: United Kingdom; Routledge: 2013Description: 156pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Corporate Affairs Library Rack No.- 19	658.8 BAL (Browse shelf(Opens below))	Available		6026

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Previous	658.422 SIN Corporate Governance and Fraud Risk Management in India	658.45 LER Corporate Communication : an international and management perspective /	658.46 MCG How To Use A Consultant In Your Company : a managers' and executives' guide /	658.8 BAL Contemporary Perspectives on Corporate Marketing : contemplating corporate branding, marketing and communications in the twenty-first century /	658.8 TVE Marketing strategies for the new ecenomy	658.802 NIR Energize Growth Now : The Marketing Guide to a Wealthy Company	658.8342 CUT Consumer Expectations : micro foundations and macro impact /	Next

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