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New Strategic Brand Management

Kapferer, Jean-Noel

New Strategic Brand Management - 5th - London Kogan Page 2007 - xviii, 492 p.

ISBN: 9780749465155

Subjects--Topical Terms:
BRAND NAME PRODUCTS --MANAGEMENT

Dewey Class. No.: 658.827

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Knowledge Resource CentreAzadi ka Amrut Mahotsav

New Strategic Brand Management

Knowledge Resource Centre

Azadi ka Amrut Mahotsav