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Marketing Management

Kotler, Philip

Marketing Management - 14 th ed. - Delhi, Pearson: 2013. - xxv, 596p. 28 cm.

ISBN: 9788131767160

Subjects--Topical Terms:
MARKETING--MANAGEMENT
CONSUMER BEHAVIOR
INTERNET MARKETING
MARKET SURVEYS
MARKETING

Dewey Class. No.: 658.8

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Marketing Management

Knowledge Resource Centre

Azadi ka Amrut Mahotsav