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Lafley, A. G.

Playing to win : how strategy really works / A.G. Lafley and Roger L. Martin. - 260p. ill ; 25 cm.

Includes bibliographical references (pages 239-243) and index.

Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.

ISBN: 9781422183795

LCCN: 2012031189

Subjects--Corporate Names:
Procter & Gamble Company.

Subjects--Topical Terms:
Strategic planning.
Success in business.
Organizational change.

Dewey Class. No.: 658.4012 / LAF