Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2009.Edition: Rev. & updated [ed.]Description: xxv, 380 p. : ill. ; 23 cmISBN: - 9780470393741
- 658.4083 22 EST
- HD30.255 .E88 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Corporate Affairs Library | 658.4083 EST (Browse shelf(Opens below)) | Available | 4788 |
Includes bibliographical references (p. 323-352) and index.
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
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