SIssors, Jack Z. <br/><br/>
Advwrtizing Media Planning 

 - 7th ed. 
 - Chennai   McGraw Hill  2010 
 - xiv,480p. 
<br/><br/><label>ISBN: </label>9780071071017 
<br/><br/><label>Dewey Class. No.: </label>659.111  / SIS