Zeithaml, Valarie A. <br/><br/>
Service Marketing: Integrating Customer Focus Across the Firm 

 - 7th ed. 
 - Chennai  McGraw Hill  2018 
 - xxxvi,582p. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI