Service Marketing: Integrating Customer Focus Across the Firm (Record no. 1571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZEI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zeithaml, Valarie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing: Integrating Customer Focus Across the Firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvi,582p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | bitner, Marry Jo |
| -- | Gremler, Dwanye D |
| -- | Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree College Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 09/19/2020 | Medico's Book Aid | 676.00 | 13495/2020-21 | 658.8 ZEI | SR2315 | 845.00 | 20% | Degree College Books | Order By Asst. Prof. Aparna Kulkarni | |||
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 09/19/2020 | Medico's Book Aid | 676.00 | 13495/2020-21 | 658.8 ZEI | SR2316 | 845.00 | 20% | Degree College Books | Order By Asst. Prof. Aparna Kulkarni | |||
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 09/19/2020 | Medico's Book Aid | 676.00 | 13495/2020-21 | 658.8 ZEI | SR2317 | 845.00 | 20% | Degree College Books | Order By Asst. Prof. Aparna Kulkarni |