Consumer behaviour: Building marketing strategy. (Record no. 1261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351344797 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | HAW |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hawkins Del & et.al |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: Building marketing strategy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill |
| Year of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxv,775p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Degree College Books |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Accession Number | Cost, replacement price | Non-public note | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 03/12/2019 | Medico's Book Aid | 620.00 | 12955/2018-19 | 658.83 HAW | SR1570 | 775.00 | 20% | Degree College Books | Order By | |||
| Book | Thakur Ramnarayan College of Arts and Commerce | Thakur Ramnarayan College of Arts and Commerce | Bachelor of Management Studies | 03/12/2019 | Medico's Book Aid | 620.00 | 12955/2018-19 | 658.83 HAW | SR1571 | 775.00 | 20% | Degree College Books | Order By |